SHELLEY BOOTH

THE STORY BEHIND THE STRATEGY

I didn’t build this from theory.
I built it by starting again.

Born and raised in Dundee, I grew up with sport, discipline and ambition at the centre of my life. My father was one of my greatest influences. Losing him far too young to lifestyle-related illness changed the direction of my life. What began as grief became purpose: a determination to help people live longer, healthier and more intentional lives.

With a degree in Sport and Exercise Science and more than 25 years in health, fitness, education and coaching, I built a career helping others change. I became a lecturer, led community and school-based programmes, owned a successful gym and created a life that, from the outside, looked secure.

Then I lost it. Closing the gym and facing bankruptcy stripped away more than a business—it challenged my identity, my confidence and everything I thought success was meant to look like. As a mother, standing still was never an option. I began again from a kitchen table, with fear, judgement, self-doubt and no guarantee it would work.

That decision became a multiple seven-figure online coaching business built from a spare bedroom. I became an author, an award-winning entrepreneur and a Kajabi Hero within my first year, supporting thousands of women through programmes, coaching and community.

Building success taught me strategy. Losing it taught me resilience. Rebuilding taught me who I was.

Today, I bring all of it into my coaching—the science and the strategy, but also the lived understanding of motherhood, reinvention, health, ambition and beginning again. I coach honestly and practically, because real change is not about becoming someone else. It is about removing what has kept you from becoming fully yourself.

Work with me