Shelley Booth coaching at her laptop
Business by Design · by Shelley Booth

Starting a business?
Build it with support.

Work with a Dundee-based business coach and mentor, online across the UK. Business by Design offers coaching and mentorship for startups and business owners. Let’s give your idea the strategy, systems, marketing and support to become a business you can build on.

Explore your support
Coaching that moves you forwardSystems that save you timeSupport from someone who’s built it
You don’t have to figure it all out alone

A big idea shouldn’t
feel this overwhelming.

You’re ready to build something of your own. But every answer seems to lead to another decision — and another week of standing still.

01 / DIRECTION

Where do I start?

Too many ideas. No clear order. You need to know what matters now.

02 / SYSTEMS

How does it all work?

Websites, emails, bookings and payments. You need the pieces to join up.

03 / VISIBILITY

How do I find clients?

You need a clear offer and a practical way to put it in front of the right people.

04 / SUPPORT

Who can guide me?

You want someone in your corner who has done it — and can help you take the next step.

The foundations of your next chapter

One joined-up approach.
Four essential pillars.

Move from scattered ideas to a clear plan, with the practical support to put it into action.

◎

Coaching

Direction, confidence, decisions and accountability.

⊞

Systems

Processes that turn enquiries into a consistent client journey.

◉

Marketing

A clear message, a stronger offer and a plan to reach people.

⌘

Tech + AI

Tools that work together and help you use your time well.

Shelley working with a client online
Your coach and mentor. Someone who’s been there.

From my spare bedroom
to a seven-figure business.

I know what it takes to start with an idea and build something real. I built my business from scratch, learning the lessons, making the decisions and creating the systems along the way.

Now I bring that experience to your business — helping you find direction, avoid unnecessary detours and take action with support.

“You bring the ambition.
I’ll help you build the foundations.”

Find your starting point

Read feedback about Shelley’s coaching

Business coaching in Dundee and online

Practical answers.
A clearer next step.

I’m based in Dundee and work with startups and business owners online across the UK. We agree the right support around your business, your priorities and the stage you’re at.

How can a business mentor help me?

We can work on your idea, offer, pricing, messaging and the practical plan for finding your first clients. You don’t need to have every answer before we begin.

Can you help with websites and systems?

Business by Design includes options for websites and landing pages, CRM, email automations, bookings, payments and practical AI tools. We discuss which options you need and agree the scope together.

What does business coaching cost?

Business by Design starts from £1,995. Your investment depends on the pathway and support we agree. Compare the coaching pathways and module menu.

How do I choose the right support?

Start with a 20-minute discovery call. Tell me what you want to build, what is holding you back and where you need help. We’ll discuss fit, priorities and investment.

Start where you are

Let’s build a business
that works for you.

Choose the support you need for the stage you’re at.

Build your support